The Titleist Pro V1 golf ball made its debut in October 2000 and quickly reshaped the premium golf ball market. Prior to its release, the majority of tour professionals and serious amateur golfers used wound balata golf balls, which delivered excellent feel and spin but were prone to damage and inconsistent performance.
Titleist's research and development team aimed to engineer a next-generation tour golf ball that combined the soft feel of balata with the durability, speed, and consistency of modern solid-core technology. After years of testing, the Pro V1 launched with a multi-layer solid core construction and cast urethane elastomer cover, setting a new standard for distance, spin control, and overall performance.
The impact of the Pro V1 was immediate. It rapidly became the most played golf ball on professional tours, replacing traditional wound balls almost entirely within a single season. Players praised its stable ball flight, consistent distance, soft feel, and exceptional greenside control, helping establish the Pro V1 as the benchmark for premium tour golf balls.
In 2003, Titleist introduced the Pro V1x golf ball, offering golfers a higher launch, firmer feel, and increased spin. This expansion gave dedicated golfers the ability to choose a ball tailored to their swing speed, trajectory preferences, and performance needs.
Since then, Titleist has continually evolved the Pro V1 and Pro V1x with advancements in core formulations, mantle layer engineering, and aerodynamic dimple design. New generations are released regularly to ensure the Pro V1 family remains at the forefront of golf ball innovation.
Today, the Titleist Pro V1 family is the most played premium golf ball on professional tours worldwide and a trusted choice for elite players and committed amateurs. For dedicated golfers, the Pro V1 represents the evolution of modern golf ball technology and remains the gold standard in tour-level performance.
